AK Design – Web, Product and Graphic Design Company

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So the end of the year is upon us! This project involved creating a cruet set mainly focusing on the aesthetics side. The design aesthetic must be an acceptable aesthetic and this must be justified in the designs narrative!

This project also involved modelling the cruet set and as you can see from the pictures on this post this included development modelling also before the final models were made. 3D Computerised Models were created and rendered in Solidworks x86 2011.

I wanted to design a cruet set which incorperted two of my ideas. One was to incorporate the psychological theory of ‘Scalar Metaphor’ in which the users subconscious makes them feel as though a larger object is more important than a small object. Also I wanted to create forms which showed the user the contents of the cruet vessel just by looking at the characteristics of the shape.

As you can see for the above design the salt, pepper, vinegar and oil go down in size from most important to least important which incorporates the scalar metaphor. Also the form of each represents its contents, the salt is smooth and very sounded to portray the colour of white. The peppers vessel is very angular and casts a lot of shadow giving the impression of the colour black to represent pepper. The two other vessels for vinegar and oil have sweeping curves to show they are fluids, and to distinguish between the two we see vinegar (brown in colour) has sharp chamfered edges while oil (light yellow in colour) has very rounded and smooth curves.

The form of each displays which condiment is in which pot, and the scalar metaphor used goes against traditional oversized vinegar and oil cruet sets as I wanted to create one where the liquids were not as important!

The first year has been great and I’ve learned a LOT I did not know before and I can only hope to keep on learning and improving my skills over the summer break!

Ash Kwil